Like we have mentioned before. The Icons all have a history and heritage. Because of this story they have become classics, timeless pieces and must haves for every mens wardrobe.
Here you can download a bulk of information about the history these products. Find the heritage from the icons fits and products which you can use in you storytelling with the customers.
Get the items out on the floor and search for the details which our spoken of in the book. Look for other items in the collection were you can find these stories as well.